Show Team

Dominique Gill

Show Director

Dominique has over 25 years’ experience in the exhibition’s industry, having started her career with Reed Elsevier in 1989. She organised exhibitions in the B2B sector including Pakex, Corrugated Expo, Hotelympia and Hospitality Week before becoming Deputy Managing Director for Reed Exhibitions UK and VP of Latin America and South Africa.

Dominique then joined Haymarket Group where she launched Haymarket B2B Exhibitions and was Show Director for The Royal Show and Cereals – now the most successful agricultural show in the UK.


Joanne Bates

Sales Director


Joanne has over 21 years experience in the events industry by working in both venues and in corporate events. She worked for The Concerto Group for 18 years latterly as Managing Director of their bespoke event management company, Eventwise. Joanne has booked many awards dinners, Summer Parties in addition to working on her clients’ own industry exhibitions.

Having been an exhibitor at many venue and event shows, Joanne knows the frustrations that many exhibitors face and believes that this innovative new show will be addressing these. Her experience, passion and drive will make this show a success, for the visitors and exhibitors alike.

Favourite Christmas Song: Michael Buble’s Christmas album is a much played album in our house on Christmas day

Perfect Winter’s Day: Wrapping up warm for a walk and then coming home to an open fire

Favourite Christmas Food: Home-made chestnut stuffing

Favourite Aspect of the Show: For someone who has had a lifetime in sales, I hate anything “salesy”. Both our exhibitors and visitors remark on how informal, friendly and refreshingly non-“salesy” the shows are.

Clare McAndrew

Marketing Manager

Clare joined Story Events as Marketing Manager after gaining 5 years experience marketing large scale B2B international exhibitions for the building & interior industry at ITE Group plc. She is delighted to be now working for Story and relishes the opportunity to let her creativity loose on these special and unique events.

Favourite Christmas Song: Shakin’ Stevens, Merry Christmas Everyone is without a doubt my favourite. I love the sentiment behind the song and it never fails to make me feel all festive!

Perfect Winter’s Day: Going for a walk in the countryside on a a crisp day when the sky is blue and the sun is shining. snuggling up on the sofa with my family watching Christmas films, in particular ‘Miracle on 34th Street’ ….I mean who doesn’t believe in Santa!

Favourite Christmas Food: Sausages wrapped in bacon! I don’t know why these aren’t a part of roast dinner’s all year round, they are absolutely delicious and I wait all year for this little taste of heaven!

Favourite Aspect of the Show: I love the creativity, fun and love that is poured into this show from the events team – it’s no normal exhibition which makes it an absolute joy to be a part of.



Steph Eayrs

Operations Manager

Steph joined Story two years ago and heads up the Story Operations team who organise and deliver all of the events on the bespoke side of the business. Since starting in the events industry in 2008, Steph has been hoping to work with celebrities on events and is delighted to have found this opportunity in working with Lord Crispin! Admittedly suffering with a little bit of OCD when it comes to lists and colour coding, Steph leads the Operations side of the Show, and along with Joe makes it all happen.

Favourite Christmas Song: I try to avoid the super cheesy ones, but I love All I Want For Christmas, or anything on the Michael Buble Christmas album…

Perfect Winter’s Day: Staying in a big country house with friends and cooking a huge meal with lots of red wine and games in front of a fire to keep out the cold.

Favourite Christmas Food: We have a party food buffet on Boxing Day which is my favourite meal of the year – lots of delicious food comes out at midday and doesn’t stop until we are totally full. Then we have pudding!

Favourite Aspect of the Show: Getting to work with my favourite people and hearing people say ‘wow’ when they come through the doors. Exhibitors get a sneak preview when they come to set up but giving them little treats and surprises throughout the Show is really lovely.


Gemma Veitch - Story Events

Gemma Veitch

Operations Executive

Gemma joined Story in November so is the newest recruit to the Operations team who organise and deliver all of the events on the bespoke side of the business. Gemma is in charge of making the Shows happen and keeping Lord Crispin and Lady Skye in check! Gemma has a background in costume design, charity and events so is really loving the Storybook theme at LCPS this year!

Favourite Christmas Song: ‘The Snowman: Walking in the Air’

Perfect Winter’s Day: Wrapped up in a blanket, with a mug of spiced winter tea by a roaring fire singing carols with all my friends.

Favourite Christmas Food: Mulled wine and a Christmas cheese board!

Favourite Aspect of the Show: Meeting all the exhibitors on the first day!